Gartner Says Mobile Web Will Be Leading Part of B2Cs in 2012
Even though native mobile applications have more usability than the mobile websites at this time, this is what Gartner believes to happen in 2012:
In mature markets, the mobile Web, along with associated Web adaptation tools, will be a leading technology for B2C mobile applications through 2012, and should be part of every organization’s B2C technology portfolio. (Gartner, 2010)
If you are interested in further reading, here is the direct link to their press release.